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Simon Woodroffe: Using Innovation to Win New Markets
Tuesday, February 5, 2008 
Summary from The Front End of Innovation Conference-Europe 2008
Which presenter would dare to give a talk following Clayton Christensen’s presentation? Simon Woodroffe had no problem with that, as he transformed the podium into a stage, entertaining the audience by delivering a great show. No Powerpoint, no bullet points. But power and big points when sharing his personal experiences made when starting a conveyor belt Sushi restaurant with robots serving drinks.
His advise to all would-be entrepreneurs: Have passion and a vision, but don’t stop there. Be outrageous! Trust in the words of Goethe which he cited: “If you are really convinced and know where to go, the world will conspire to help you.”
Leveraging his experience as roadie, stage designer for rock concerts, and other co-operations with rock music groups, he ended the show performing a rock song.
The biggest applause at the conference was his.
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