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Tuesday
Feb062007

Ideas change the world

What the large print giveth, the fine print taketh away. Not in this case. There’s no hidden meaning in this headline. Every idea changes the world. Some more successfully than others. The ideas with the most power are the ones shared among many people. The ideas on which we dwell, discuss, meditate, visualize in great detail, immerse ourselves in…these are the ideas that spread. These are the ideas that change the world on a grand scale.ali2.gif

By that definition, worry is self defeating. Imagining a worst case scenario as part of a daily routine will create that very situation as a reality.

In The Power of Intention, a recent article in Ode Magazine, author Lynne McTaggert describes how Muhammed Ali became the greatest. He believed it to his core. He affirmed it every time he stepped in front of a TV camera or spoke with a sports writer. Before the rest of us could consider his greatness, he had to believe it himself. And he did. “I am the greatest!” he affirmed. Every time he spoke it, we saw it and heard it. We thought about it.

And the effect was powerful. The collective thought became exponentially stronger than a singular thought. He became the greatest.

Ideas are reality.

This power of intention is not a new concept. Ask Lance Armstrong. Ask Tiger Woods. Ask Deepak Chopra. Ask Rupert Murdoch. Ideas work both ways, creating positive change, or perpetuating fear.

Rod Serling recognized the power of intention and collective visualization long before Rupert Murdoch. Serling understood TV’s potential for changing the consciousness, opinions and reality of a mass audience. His fear was that TV, creating an illusion of fact through repetition of fact-like audio and visual mantras, would manipulate audience beliefs. A series of disagreements with the networks eventually limited what he was permitted to produce for broadcast. If he were alive today, what would he produce?

Innovative ideas are ideas that can change the world. The challenge is to present them with pure, “I am the greatest” conviction, and gain enough support to overcome the staggering inertia of business-as-usual thinking. Innovation’s greatest obstacles are thoughts which are stuck in existing models, leaving no room for new ideas to take root. That kind of thinking cannot prevent innovation. But it can ambush any project in a battle of mind share. Selling new ideas is uphill all the way. It takes more than guts. It demands passion, confidence, unshakable conviction and persuasive communications.

Muhammed Ali ascended to greatness during a time in U.S. history when some found a black man claiming superiority to be offensive. Obstacles were not strong enough, however, to suppress the overwhelming confidence in his idea. His greatest legacy may not be his abilities in the boxing ring, but his ability to overcome adversity with an idea.

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Reader Comments (1)

After reading Al Gore's book, "The Assault on Reason," it is clear that Rod Serling was a few decades ahead of Al on this one. Gore cites past and present powerful leaders who leverage fear, through manipulation of facts, delivered to mass audiences repetitively, to displace reason.

Thursday, June 28, 2007 | Registered CommenterChas Martin

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