Making Innovation Work:

The InnovativEye Program

Chas Martin and Dave Kresta created the InnovativEye Program to help organizations recognize and capitalize on innovation from within. Combining proven techniques, they integrate entrepreneurial creativity and pragmatic processes to transform raw concepts into achievable action plans.

Their paths intersected in 1999 when both joined BetterManagement.com, a business education portal. As Creative Director and Director of Product Development, the two collaborated and perfected skills for exploring, developing and delivering a continuous stream of innovative services and functionality. Over a 6 year period, this created a dynamic environment of participants and partners.

Their combined experience spans 50 years in software, hardware, package goods, marketing, pharmaceutical, entertainment, education, and services. This broad range is a versatile foundation to objectively see patterns, possibilities and partnering options not visible to industry insiders. InnovativEye provides clients with insights and direction to seek and achieve long term competitive advantage.

Previous associations and clients:

BetterManagement, Cenquest, Columbia River Bank, Cutter Laboratories, EthicsPoint, Hewlett Packard, InFocus, Intel, Model Technology (Mentor Graphics), Parker Brothers Games, RadiSys Corporation, Sara Lee, SAS, Sprint, Synopsys Inc., Tektronix, U.S. Marine Corps- Center for Business Excellence

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