Blue Ocean Strategy should change the way you thing about innovation. It's not about R&D. It's about thinking.
Books
Creative thinking, innovation and thought processes are popular book topics. I prefer books that excite my imagination. These are a few I've read and recommend. The list will grow as I find more. Some may be out of print.
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The short story, for Jorge Luis Borges, is a contradiction in form. These may be short in length, but rarely does he bother with anything less than universal concepts. Don't be surprised if it takes more than one reading to fully understand the breadth of his imagination or vision of the world.
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When James Burke claims that things are connected, hang on. The video series is horribly expensive. The book isn't as exciting, but infinitely easier to track his path through the history of invention.
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Accurately titled piece with techniques for visualizing the reality you want to live. More than three million copies sold in twenty-five foreign languages. Even Oprah recommends this one.
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Richard Florida explains why some cities are rising in their creative capital, and why others...like Pittsburgh...are missing the ramp.
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Evan Schwartz tells the stories behind the innovations. Mythic storytelling structure applies to the way innovators think and act.
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"The Innovator's Dilemma" and "The Innovator's Solution," two previous books by Harvard's Clayton Christensen, are summarized efficiently in the first chapters of this book. Christensen, Anthony and Roth focus on the bigger issues of innovation: How disruptive innovation can be repulsed or integrated into an organization, or industry strategy.
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Edward de Bono focuses his formidable knowledge on collaborative techniques to replace adversarial interactions with collaborative, parallel thinking. The result unleashes creativity. Productivity on steroids. Also see Lateral Thinking.
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Few writers can connect such an expansive string of concepts and keep it all in focus. Abram is a master a explaining the truth beneath the surface that we accept as reality. What we see, is in fact, a construction of language, science, and a dozen other obfuscations we mistake for real. When you understand his links back to the essential experience, you'll see everything differently.
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One of the few great minds of the 20th century. Mr. Feynman was a true whole brain thinker who was also able to explain the most complex thoughts in their most elemental and understandable form. His lectures are available on tape if you're willing to pay the price.
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Maybe the most intelligent but still playful book on creativity. How to invite it. How to integrate it. How to nurture it. How to protect ideas from killers. How to make it part of your organization's culture. Relies heavily on DeBono's theories at first. Essential reading for anyone who works with me.
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